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Laurentide News

A Bold Approach to Further Help Industry Thrive in Eastern Canada

January 8, 2025
In 2019, Laurentide, the parent company of Atlantic Controls, launched a purpose statement that defined its mission clearly and decisively: to help industry thrive in Eastern Canada. This purpose was intended to be a driving force behind every action taken by the company. Today, Laurentide and Atlantic Controls are proud to announce an initiative aimed at concretely measuring and ensuring the impact of their services on the industry. 

Serving heavy industry since 1968, the company has had a privileged view of Eastern Canada’s industrial landscape for more than five decades. As new challenges have surfaced over the years, both with globalization increasing competition and digitalization improving productivity for those who adopt it, new approaches have become necessary to keep local industries in operation. 
 

Turning a purpose into a promise

The Value Blueprint initiative aims to verify that the promised impact of their services is indeed realized. By gathering comprehensive feedback and performance data, Atlantic Controls seeks to confirm that their customer engagements have led to tangible improvements in their clients' operations, understand how that impact was realized and leverage learnings. 

“In other words, we have chosen to walk the talk”, declared Steve Dustin, President and CEO. “We have been saying that we help industry thrive in Eastern Canada, now we can demonstrate it. This is not only valuable for our customers, but it is also a tremendous source of motivation for our employee-owners. One of our key values is customer centricity and this initiative makes it even more tangible.” 

While this impact is measured in dollars, the significance of these financial gains for customers can reflect many achieved goals: 

  • Enhancing production performance through optimized controls and asset reliability, leading to improved product quality. 
  • Improving energy and resource consumption, leading not only to utility savings but also improved environmental performance. 
  • Reducing primary and secondary emissions of toxic substances in the environment through optimized detection and tighter controls, making plants safer to work in. 
This is not only valuable for our customers, but it is also a tremendous source of motivation for our employee-owners. One of our key values is customer centricity and this initiative makes it even more tangible.
Steve Dustin, President and CEO

Measuring success: a successful pilot year

The Value Blueprint involves three simple steps: first, during the initial project discussions, an impact analysis is done to ensure that Atlantic Controls' proposed solution will enhance operations as well as health and safety for the client. Then, once the solution has been implemented, an Atlantic Controls  representative will contact the client stakeholders to ensure that the solution delivered the impact as promised. Finally, the documented impact and insights are communicated to the relevant teams, deepening their understanding of industry challenges and equipping them to bring even more value to local industries. 

“While we started documenting the value that we bring to customers in 2018, we formally launched this project as a pilot in October 2023. I am proud to report that so far, we have documented over $1 billion in improved productivity and cost avoidance for our clients across Eastern Canada. The best part is that some of these solutions deliver impact year after year, improving the productivity of our clients’ plants in the long run”, said Angela Badrieh, Vice-President of Sales. “Documenting helps us understand the impact that our solutions have on industrial operations, which means that we can then replicate it. I can’t wait to see us bring more value to more customers in 2025 and beyond.” 

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$1B

of documented savings for our customers

I am proud to report that so far, we have documented over $1 billion in improved productivity and cost avoidance for our clients.
Angela Badrieh, Vice-President of Sales