Serving heavy industry since 1968, the company has had a privileged view of Eastern Canada’s industrial landscape for more than five decades. As new challenges have surfaced over the years, both with globalization increasing competition and digitalization improving productivity for those who adopt it, new approaches have become necessary to keep local industries in operation.
Turning a purpose into a promise
The Value Blueprint, a Laurentide initiative, aims to verify that the promised impact of their services is indeed realized. By gathering comprehensive feedback and performance data, Laurentide seeks to confirm that their customer engagements have led to tangible improvements in their clients' operations, understand how that impact was realized and leverage learnings.
“In other words, we have chosen to walk the talk”, declared Steve Dustin, President and CEO of Laurentide. “We have been saying that we help industry thrive in Eastern Canada, now we can demonstrate it. This is not only valuable for our customers, but it is also a tremendous source of motivation for our employee-owners. One of our key values is customer centricity and this initiative makes it even more tangible.”
While this impact is measured in dollars, the significance of these financial gains for customers can reflect many achieved goals:
- Enhancing production performance through optimized controls and asset reliability, leading to improved product quality.
- Improving energy and resource consumption, leading not only to utility savings but also improved environmental performance.
- Reducing primary and secondary emissions of toxic substances in the environment through optimized detection and tighter controls, making plants safer to work in.
This is not only valuable for our customers, but it is also a tremendous source of motivation for our employee-owners. One of our key values is customer centricity and this initiative makes it even more tangible.
Measuring success: a successful pilot year
“While we started documenting the value that we bring to customers in 2018, we formally launched this project as a pilot in October 2023. I am proud to report that so far, we have documented over $1 billion in improved productivity and cost avoidance for our clients. The best part is that some of these solutions deliver impact year after year, improving the productivity of our clients’ plants in the long run”, said Angela Badrieh, Vice-President of Sales. “Documenting helps us understand the impact that our solutions have on industrial operations, which means that we can then replicate it. I can’t wait to see us bring more value to more customers in 2025 and beyond.”
